Impact Programme
The New City of Alexandra.
Our flagship impact programme and the first chapter of a much larger story: 100 Inclusive African Cities, built so that the people who give a city life can share in its success. It sits under our #ChangeAlexNow mission.
The Flagship
A proposed R500 billion capital mobilisation target.
The New City of Alexandra is a proposed large-scale development vision combining housing, commerce, community and lifestyle infrastructure. It is designed from the outset around inclusive ownership.
Rather than a development that happens to a community, it is envisioned as one that happens with it — connecting local participation with institutional capital to create lasting economic value.
The R500 billion figure is a proposed capital mobilisation target, subject to project planning, approvals and investment arrangements. It is not capital already raised or guaranteed funding.
#ChangeAlexNow
Our name is attached to a mission.
Alexandra Asset Management carries the name of the place we serve. That is a commitment rather than a marketing choice: an investment firm that intends to transform communities has to be deliberate about where it works and to whom it answers.
We dedicate our efforts to the communities of Alexandra, next to Sandton. Our attempt is to lead society, our partners and key stakeholders across the continent to address the social injustice and the loss of dignity that keeps millions of Africans from the boardrooms where agendas are set.
We do not claim to do this alone, and we do not promise outcomes we cannot control. What we hold ourselves to is discipline: projects that are properly planned, capital that is raised transparently, and participation opened to people who have been left out of it.
Intended Impact
What the programme aims to achieve.
Inclusive ownership
Creating pathways for residents and local stakeholders to participate in the value of the city they help build.
Housing & living
Supporting quality residential opportunities as part of integrated, liveable neighbourhoods.
Jobs & enterprise
Enabling retail, commercial and services space that supports local businesses and employment.
Community & lifestyle
Including sports, entertainment and community infrastructure that brings people together.
The Pathway
From vision to inclusive city.
- 01
Mobilise
Engage investors, financial institutions and development partners around a shared, inclusive vision.
- 02
Plan
Advance project planning, approvals and investment arrangements with the relevant authorities and partners.
- 03
Build
Deliver development through the Stratum concepts — Mini Complex, Mixed Use and Sports City.
- 04
Share
Enable communities and investors to participate in long-term value as the city grows.
- 05
Replicate
Apply the lessons of Alexandra to the wider vision of 100 Inclusive African Cities.
Part of a Larger Vision
One city today. 100 Inclusive African Cities tomorrow.
Alexandra is where we begin. The model we build here is intended to be replicated across the continent, supporting urban development and economic participation for millions.
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